Like many institution, University of Southern Queensland (USQ) has used Second Life to offer information to current and future students about the institution and the courses available there. USQ initially had an information store in the village on Terra Incognita island then moved to their own island with information about courses via web links. An avatar in the store could be summoned to answer questions. It was staffed by the Customer Relationship Management Centre.

Fund raising
The American Cancer Society raises money with the Relay for Life.